About Us
At BrainWave, we help companies achieve better sales outcomes. Our mission is to transform complex challenges into seamless, impactful commercial solutions, while fostering professional growth within a supportive and collaborative community.
Founded in 2010, we’ve established ourselves as a leader in Northern Mexico. Here’s our story.
Founded in 2010, we’ve established ourselves as a leader in Northern Mexico. Here’s our story.
Our Journey So Far
- Founded in 1996 by Dan Barton in Dayton, OH, BrainWave began its expansion into Monterrey, MX in 2008 as a subsidiary of BrainWave Connection, Inc. In 2010, we officially incorporated as BrainWave International, S.A. de C.V., identifying the need for a business-focused software development consultancy specializing in e-commerce.
- Our goal was clear: revolutionize sales and marketing in digital channels. Instead of getting caught up in technology choices or complex implementations, we focused on driving real business impact.
- We pioneered agile e-commerce development, delivering tangible results for our clients from day one. While our core mission and values have remained unchanged, our approach has evolved. We no longer focus solely on e-commerce but embrace a more holistic view of digital sales.
- Today, we assist our clients with end-to-end digital commerce solutions, spanning e-commerce stores, product configurators, customer engagement, marketing automation, and more. We ensure the supporting infrastructure—CRMs, data layers, platforms—is in place and optimized for success.
Where the Physical and Digital Worlds Converge
50+
Brainies. We're a diverse team, bringing together expertise from various educational backgrounds, and cultures.
90+
Clients over the years, we've partnered with clients across industries, from innovative consumer brands to industry leaders.
30+
Technologies: We're technology agnostic, recommending the best architecture solutions for your business unique needs.